Can a bumper sticker effect change?

Yes!  The moment you put a Please BE KIND to Cyclists bumper sticker on your car you will accomplish three things:
1.  You are leading by example!  There is a responsibility that goes along with sharing this message and it is that you are holding yourself to a higher standard of safety on the road.
2.  You are increasing awareness of road safety!  When other drivers see this message they are reminded of the vulnerability of other road users, particularly cyclists, and this can impact their behavior.
3.  From one driver to another... you are making a KIND request, as a fellow driver, for everyone to exhibit KINDness on our shared roadways.

From Tragedy to Hope to Action
How BE KIND Started

Learn More About Our Story

Our Mission

RAISE AWARENESS, and encourage harmony and tolerance between drivers and cyclists.
PROMOTE EDUCATION teaching safe road use.
OFFER ASSISTANCE to cyclists injured in crashes with motor vehicles.

Our Vision

Motivate global social change in the behavior of motorists and cyclists so both use the roads safely and with mutual respect resulting in healthier, more harmonious communities.
BE KIND members work with cyclists, motorists, policy-makers, and community members to raise awareness and promote mutual respect between drivers and cyclists on the road, creating healthier and more harmonious communities.
* Pursuant to Ethics Opinion 548, we are required to disclose that the Sponsors listed on this page have contributed funds to our
​organization ​and that these listings do not constitute a recommendation by PBKTC of our sponsors’ services. 
Please BE KIND to Cyclists is a 501 (c)(3) public charity, IRS Tax ID 39-2056949. Donations to BE KIND are tax-deductible as allowed by law.
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